ABOUT

Our history

Here's what brand founder Barbara has to say about how and why "Fragile" came to be:

«I am a big fan of champagne and white wine. Everything about wine for me is a kind of meditation: the process of choosing drinks, the right company, the right glasses, the right table decoration - and, the correct wine temperature! Hot champagne can spoil the whole party mood».

Our brand was therefore born from a love story at the moment. The moment when you close your eyes to delay time and memorize the moment. The moment when everything is precious, especially the people around you.

“Fragile” is about protecting those around us and those we love. The “Fragile” brand is also about the female role in society and its ability to make the world a better place! Today we answer for what will remain after us. Protecting the environment and nature, as fragile as human souls, has formed the basis of the brand's DNA. We are responsible for those we love, that's why we imagined a brand that not only helps to consume, but at the same time to save drinking water.

Our values

The value of every day is, above all, the joy of living. We don't like wasting our time with boring people, tasteless food and bad drinks. We live in the world where we are responsible for all our actions, and we seek to create joy for others.

Our team

We are three girls. Being very different, we like to be happy. Enjoy rain and sun, ups and downs. All of life with its unpredictable turns.

Our mission

Creating new smart consumer habits, appreciating natural resources, sorting waste, saving fresh water, using recycled materials while enjoying all of these processes. It is our personal responsibility, the art of everyday small steps.

Our vision of the future

Learn to change consumer habits and offer our solutions worldwide. We also have collaborative projects with associations and many ecological ambitions.